HOW WE HELP WITH FOUNDATIONAL & BEHAVIORAL RESEARCH
Understand Category Dynamics and
Define Your Consumers in the Foundation Stage.
TRUSTED BY
WHAT SUZY OFFERS
Explore Demographics, Attitudes & Behaviors
During the Foundational stage, it’s critical to understand your consumers' viewpoint on the industry category, brand, and products. This period of time also is where you should really be identifying the key segments and personas that matter to your brand.
This is where Suzy can help.
Examine The
Category & Industry
During this stage, it’s critical to understand category drivers, landscape, and language that are related to brands. Expectations and hurdles are also an important factor at the onset of Foundational learning.
Identify Segments
& Personas
During the Foundational learning stage, there are various products & features that help you unlock key insights about your consumer and define who your segments are. This can be done through Quantitative and Qualitative research as well as Drivers Analysis and Dynamic Segmentation.
Compete & Achieve
Business Results
When you understand attitudes for users and non-users, you can apply these learnings to your category and drive bottom line growth. This stage of the process helps you unlock insights for the entire product lifecycle journey.
Explore Suzy's Suite of Powerful Products
Simplifies research with basic & advanced tools for:
Survey design
Automated templates
Data analysis & reporting
Custom trackers
Effortlessly integrates live research methods, including:
1-on-1, in-depth interviews
Multi-person focus groups
In-home product testing
1st party network of screened & verified consumers:
US & global targeting
Saved audiences & panels
Typing tool integration
Dynamic Segmentation
CUSTOMER STORY
“Suzy helped us zero in on accurate personas, very quickly. We saw an immediate bottom line impact from the spot-on accuracy of our segments that we could apply to our research.”
MICHELLE ESGAR
Director, Marketing & Experience, Panasonic
Discover Other Research Solutions
INNOVATION
CREATIVE
SHOPPER
Unleash the Power of Research with Suzy
Integrated and iterative
Unparalleled speed and simplicity
Agency rigor and service
A fraction of the cost
