MEDIA AND ENTERTAINMENT
Get the Insights You Need to Create Content Consumers Will Love
The content you produce is only as good as the engagement and revenue it drives. You can't create engaging, quality material without understanding what consumers want or how they're going to engage with your brand.
That’s where Suzy can help! From content strategy, to ad testing, to brand tracking, and more, our platform can get you the insights you need every step of the way.
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Discover how you can optimize and enhance your messaging.
Content Development
Authenticity matters to consumers now more than ever before. Develop an authentic content strategy by leveraging focus groups to explore your concept ideas. Follow up with your target consumers via a Monadic Test to zero-in on a winning content strategy.
Ad Testing
Use focus groups to test out your ad campaign concepts with each of your consumer segments to understand which ads will resonate best with each type of consumer. Follow up with quantitative surveys to identify the optimal channels for each segment’s winning campaign concept.
Brand Tracking
Keep tabs on where your competitors are gaining media market share and where there are opportunities for growth or innovation by conducting a templated brand tracker.
Show consumers your superpower and gain their loyalty
Explore further with in-depth insights and reports
Content Without a Cost:
The Rise of Free Ad-Supported Television (FAST).
Are Smart TVs the Next Front in the Streaming Wars?
What Consumers Love (and Hate) When it Comes to Streaming Ads.
Streaming on 5G: Can It Keep Up With Consumers?
The Cord Is Cut - Now What? Understanding The Changing Media & Entertainment Landscape.
TV Will Never Be The Same Again - What Does It Mean For Brands.
