PHARMA
Gain Valuable Insights from Discovery to Prescription and Usage
The pharmaceutical industry is in the midst of a transformation due to fluctuating market demands and diverse customer needs. Pharma companies need to be agile to keep up with today’s consumers and develop innovation and campaign strategies to keep and grow their market share.
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Understand the latest wellness trends and see how the pharma industry can keep up.
Claims Testing
Send the right message about your OTC products by conducting a MaxDiff study, so you can ensure your product claims resonate with the right consumers both online and in-store.
Package Testing
Conduct focus groups to understand which package format your consumers look for when shopping for OTC health products. Follow up with a Monadic Test to understand if you should invest further in packaging innovation.
Brand Tracking
Keep a pulse on the way your consumers’ perceptions are affected by today’s ever-changing health needs. Use these insights to iterate and optimize your comms strategies and innovation pipeline.
Identify practical and profitable ways to enhance products and services for a better consumer experience.
