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GLP-1 Disruption: How Brands Must Evolve or Get Left Behind
GLP-1 is transforming consumer behavior—smart brands are evolving. Get ahead with Suzy. Learn more!
The UX Playbook for February: Designing Experiences for Love and Loyalty
Design experiences that spark engagement & loyalty this February. Discover key UX strategies with Suzy!
Beyond Weight Loss: How GLP-1 Drugs Are Reshaping Wellness Norms
Discover how GLP-1 drugs are transforming wellness and opening doors for industry innovation.
Marketing at the Intersection of Brands and Culture in 2025
Explore insights from Roblox, Patagonia, and e.l.f. Beauty on redefining purpose-driven marketing.
Generational Loyalty: The Passport to Success for Travel and Hospitality Brands
Build generational loyalty in travel with Suzy. Discover how personalized experiences foster lasting bonds!
Digital & Beyond: Maximizing Engagement With Consumers
Learn how the NFL is evolving fandom through AI, personalization, and storytelling at CES 2025.
The Top Trends Shaping 2025 and Beyond
Explore 5 major 2025 trends like AI, Gen Z spending, and AR glasses to future-proof your business.
Super Bowl Ads and ROI: How Testing and Insights Deliver Long-Term Wins
How do brands turn a $7M Super Bowl ad into lasting ROI? Uncover the strategies driving big results.
Real-Time Personalization: How AI is Crafting Hyper-Targeted Retail Experiences
Can AI boost retail? Discover how hyper-personalization, predictive insights, and local strategies are reshaping the industry.
The Heatmap Advantage: Designing Products and Campaigns That Actually Convert
Uncover what captures consumer attention in seconds with heatmaps—design smarter, stand out faster.
Unlocking Insights at the Intersection of Competitive Intelligence, Tracker Research, and Interwave Research
Combine tracker research, competitive intelligence, and ad hoc studies to uncover actionable, granular insights.
Video Open-Ends Enable Qualitative Insights at Scale
Discover how video open-ends deliver emotional depth, scalable insights, and richer consumer understanding.
Consumer Resilience and Spending Habits in Times of Economic Uncertainty
Learn how consumers balance value, indulgence, and mindful spending during times of economic uncertainty. Explore key consumer finance insights now!
The Evolution of New Year’s Resolutions: From Ambitious Ideals to Practical Goals
New Year’s resolutions are shifting to practical goals—see how Suzy’s trackers help brands stay ahead.
5 Pricing Mistakes to Avoid During Economic Uncertainty
Achieve optimal pricing with smarter price testing! Avoid 5 common pricing mistakes to boost loyalty & revenue.
Types of Market Research: 65 Use Cases You Can Implement Now
Explore 65 use cases and types of market research to elevate your brand and enhance customer experience.
5 reasons why your research approach should incorporate both quant and qual
Leverage mixed methods research to unlock deeper insights by combining data precision with human depth. Learn the strategies you need to implement it.
State of the Consumer: Decoding Black Friday & Cyber Monday for 2025 Success
Explore key trends shaping Black Friday and Cyber Monday with insights from Suzy and Rakuten Advertising.
Data-Driven Strategy: How Market Research Fuels Smart Advertising
Agency research fuels creative campaigns, aligning insights with audience needs. Learn how it drives advertising success!
Future-Proofing Creativity: How to Build Flexible, Adaptive Marketing Campaigns
Learn how Lionsgate crafts flexible marketing campaigns to connect with fragmented audiences and cultural trends.