It’s time to stop pitting qualitative vs. quantitative market research. Brands need both to truly understand consumers. Learn how they work together with Suzy.

Learn how Suzy Live offers a hybrid quant/qual research offering, allowing marketers and researchers to do qualitative research without compromising.

Consumer obsession is what it takes for enterprise brands to win. Learn what consumer-led growth is and how it can help your brand identify opportunities, develop successful products, and much more. #consumerledgrowth #mrx #consumerinsights #consumerbehavior

What questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group

Segmentation studies, while important, can be expensive and lengthy processes. Learn how dynamic segmentation studies speed up the process so you can meet consumers where they are.

Want to win with the C-suite? Add a video showreel to your next presentation and let consumers showcase findings in their own words. Learn how to turn data into a powerful story with Suzy.

Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.

How can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.

What is key drivers analysis and how can brands use it to predict consumer behavior?

When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.

Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!

Want to save time and get a survey out fast? A market research template can help.

What brands need to know about global research 🌎🌏🌍

Your step-by-step guide to online focus groups is here! Learn how to conduct online focus groups with these best practices from Suzy.

Is your product being tested how it’s intended to be used—in the hands of your consumers whose opinions matter most? Read our latest blog for an easy intro to In-Home Usage Testing (IHUTS) and discover how it helps to ensure your products are as optimized as possible.

Suzy is excited to announce that we have earned our place on the Top 50 Most Innovative Suppliers and as a Top 25 Technology Provider in market research in the latest edition of the GreenBook Research Industry Trends (GRIT Report).

DIY is not just about craft or style – it has real implications for modern business.