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Best Practices for Using AI in Market Research
Artificial intelligence (AI) platforms—or, more specifically, large language models (LLM)—are rapidly growing in popularity in the market research industry, and for a good reason.
High Performers, High Growth: The Ultimate Business Strategy
Suzy’s employee segmentation study uncovers satisfaction drivers to boost business revenue and productivity.
State of the Consumer: From Influence to Impact — Strategies for Memorable Content
Discover how consumer insights on influencers can transform your brand's marketing strategy for greater impact and authenticity.
Think Different: Why Neuro-Inclusive Businesses Win
Learn how to conduct inclusive market research with neurodivergent consumers with Suzy.
Research like a mother
Learn how to efficiently connect with busy moms on the Suzy platform.
How Suzy Connect Merges CRM with Panel Audiences for Richer Customer Profiles
For comprehensive insights, you should tap into both your CRM data and Suzy Audiences. Here’s why.
The Ozempic Effect & What it Means for Consumer Shopping Trends
Explore 2024's wellness trends with insights on Ozempic's impact and more. Watch our webinar!
The Future of Food: The World of Alternative Proteins
Discover the next big trend in the food industry! Stream our webinar, "The Future of Food: The World of Alternative Proteins," to see how plant-based options are setting new standards for diets worldwide. Learn about the trends and technologies driving sustainable food choices! #FoodInnovation #SustainableDiets #AltProteins
Alcohol Trends in 2024: Navigating the Future of Social Drinking
What’s next in alcohol? Suzy’s Madhu Iyengar explores.
State of the Consumer: Financial Literacy for the Digital Age
Insights on finance habits, influencer impact, and brand connection strategies. Watch our webinar!
Don’t you forget about me: Why Gen X deserves your marketing attention.
Discover effective strategies for marketing to Gen X, a key demographic known for high spending and brand loyalty.
How to find the ROI sweet spot and maximize consumer reach with TURF analysis
TURF analysis can provide valuable insights for businesses looking to maximize ROI. Learn how it works with Suzy.
How Developing a Consistently Customer-Centric Culture Helps Businesses Innovate
Discover how developing a consistent customer-centric culture propels business innovation and success.
Defining vs. Measuring Loyalty: The Ultimate Marketing Challenge
What does customer loyalty mean? Discover how to define and measure customer loyalty.
Women's Intuition Meets Data: A Market Research Journey With Life Lessons
Explore how market researchers can apply skills like curiosity and empathy in business and life.
State of the Consumer: Wellness Reimagined
2024 wellness trends: Holistic health, tech, body positivity, Ozempic. Watch our webinar!
Women Leading the Way in Market Research: My Story of Passion and Growth
This Women's History Month, let's honor the women who've revolutionized market research with their insights, passion, and creativity 🌟 From unexpected beginnings to leading industry change, their stories inspire us all. Dive into our world of numbers, gut feelings, and shared achievements.
Empowering Market Researchers: The Game-Changing Role of Generative AI
Generative AI has changed the way market research is done forever. Here’s how insights professionals can use it as part of their toolkit.
How Sports Consumer Behavior Has Changed — And How Brands Can Respond
Explore the fascinating dynamics of sports fan behavior, from passionate loyalty to game-day rituals, and how brands can respond.
State of the Consumer: The Economics of the Big Game
Dive into Super Bowl advertising with State of the Consumer: The Economics of the Big Game. Explore cultural impact, economic strategies & more!