INNOVATION PIPELINE MANAGEMENT & PRODUCT TESTING
Leverage Foundational Learning to
Innovate and Develop Products.
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WHAT SUZY OFFERS
Test Concepts, Products, Packaging & Pricing
Take the learnings from the Foundational learning phase and bring them to the Innovation stage. Test concepts, products, and packaging to ensure that what you are building resonates with consumers.
This is where Suzy can help.
Explore & Test Concepts
Understand how consumers view and perceive a variety of concepts through qualitative testing, monadic concept testing, and MaxDiff. Test strength, clarity, interest in, or perceptions of white space, claims, messages, or names.
Drive Impact Through Packaging
Ensure you are breaking through before further production with products like Heatmapping. Understand how your concepts perform at the shelf and what messaging hierarchy resonates on packaging.
Determine The Right Price
Test pricing options by concept to understand key intent purchase metrics and determine price sensitivity. Determine price elasticity and willingness to pay for existing products and services.
Explore Suzy's Suite of Powerful Products
Simplifies research with basic & advanced tools for:
Survey design
Automated templates
Data analysis & reporting
Custom trackers
Effortlessly integrates live research methods, including:
1-on-1, in-depth interviews
Multi-person focus groups
In-home product testing
1st party network of screened & verified consumers:
US & global targeting
Saved audiences & panels
Typing tool integration
Dynamic Segmentation
CUSTOMER STORY
“Having Suzy on our side, we can ask quick questions to get answers in the moment, and have the consumers along with us in the early stages of the innovation journey before getting to what the final concept will be.”
Melissa Johnson
Consumer Insights Manager, Tropicana Brands Group
Discover Other Research Solutions
FOUNDATIONAL
CREATIVE
SHOPPER
Driving Innovation with Suzy:
Phil DeCanto discusses his time at Ferrero as VP of Customer Marketing
