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What is Your Market Development Strategy Missing?
How can you avoid the mistakes of those who have gone before you? By developing a strategy that implements both the tools of today and the fundamental marketing strategy wisdom of days gone by.
Solving 12 Problems That Can Derail Your Product Development Process
How many products fail when they could have been successful with just a few tweaks?
The 10 Elements You Need to Establish Your Brand
Microsoft. Apple. Google. Heinz. Pepsi. The list of globally recognized brands goes on and on. What makes these companies so profoundly memorable?
How to Write a Powerful Brand Positioning Statement
How is your brand different and better than your competitors’ brands?
Different Types of Market Research (And How to Succeed With Them)
With Suzy, it’s easy to collect the consumer insights you need – but you first need to decide what you want to discover and how you'll apply the information.
What Are the 7 Functions of Marketing?
If you’re hoping to brush up on your marketing skills, and fast, then there’s no better foundation for understanding this topic.
5 Must-Haves for a Powerful Channel Marketing Strategy
Here are five must-have digital marketing channels to use in your campaign marketing strategy.
How to Make the Most of Consumer Insights
With Suzy, it’s easy to collect the consumer insights you need – but you first need to decide what you want to discover and how you'll apply the information.
Demographic Questions Every Survey Should Include
Surveys are an extremely valuable tool for getting information directly from the source – namely, consumers.