What is key drivers analysis and how can brands use it to predict consumer behavior?

When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.

Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!

Want to save time and get a survey out fast? A market research template can help.